Big Idea and Tagline
Ella Vanilla wants to use Social Media to increase sales and awareness. So, we developed a digital campaign revolving around a Facebook Live stream of an Ella Vanilla intro decorating class.
The campaign would begin with the creation of a facebook event which would be followed by digital promotion on Facebook and Instagram, ultimately leading up to the live stream.
Messenger follow-up to attendees:
Sponsored posts across Facebook and Instagram:
Facebook Live Stream: