Ella Vanilla Campaign

Ella Vanilla is a cake decorating supply shop that offers unique cake decorating supplies, hands-on classes for kids and adults, as well as off site decorating activities for birthday parties or special events. Our goals were to raise brand awareness, foot traffic and increase product sales as well as enrollment in classes and parties. We accomplished this by creating a new tagline, a Print Ad for local paper or magazine, and developing a Social Media campaign with digital promotions. Copy

Big Idea and Tagline

Print:

Ella Vanilla wants to use Social Media to increase sales and awareness. So, we developed a digital campaign revolving around a Facebook Live stream of an Ella Vanilla intro decorating class.

The campaign would begin with the creation of a facebook event which would be followed by digital promotion on Facebook and Instagram, ultimately leading up to the live stream.