King Size Direct Campaign

Big men have a huge problem finding stylish clothes that fit just right. King Size Direct is an online retailer that wants to make sure men can look and feel good, no matter what their size is with a TV spot, print, and digital campaign. Copy

TV spot letting men of all sizes know that nothing is impossible when they're in the "Comfort Zone."
TV Storyboard
Print Campaign
Digital campaign using Instagram and Twitter to encourage body positivity. Asking men who use King Size to share their photos.

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