TV spot letting men of all sizes know that nothing is impossible when they're in the "Comfort Zone."
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/38ab8d9e-af17-4e79-8ab6-0c02f13263f7_rw_1920.jpg?h=43479c82122633f645c25eb70266bb52)
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/4c4f8879-e3a7-4b98-bffe-f1bd0b6f2948_rw_1920.jpg?h=071ff4a4360f6458db91f485d1ed4c9f)
TV Storyboard
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/f4f0822c-0308-4936-b3db-4425dfd1aabf_rw_1920.jpg?h=34306d78a014b9f5605ef1415f85918a)
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/87e63884-e2fb-4a4a-8778-c6b046e26949_rw_1920.jpg?h=cd7fd1869f813ae412dcee03fcbfcec7)
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/3c0474b8-4cb9-495e-ad0b-e52d8d552424_rw_1920.jpg?h=56b5202415a99c8371bb50283dadebb9)
Print Campaign
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/c39bb0ba-751d-44d5-825c-35bbb2760e70_rw_1200.jpg?h=2fbbf28c97c7e015fbe0785b4e9595e0)
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/73ade288-5967-4f13-9410-cbb77df9f158_rw_1200.jpg?h=67084f876a067881bce9a528e4a5b1c4)
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/891a5ab3-cc1c-46d0-a31c-57236d6f8218_rw_1200.jpg?h=ff6a03d03897dbdf277cbfdc24b47be2)
Digital campaign using Instagram and Twitter to encourage body positivity. Asking men who use King Size to share their photos.
![](https://cdn.myportfolio.com/911df93c829dfb28d26a18659aee8145/88a5ee9c-a4d0-4140-9c45-8cbc57d5ee76_rw_1200.jpg?h=467db1144c63ef54f9a6e4573a4e1293)